AUTHOR: John Farkas
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Privacy as a Brand Asset [Video]
Branding/Positioning, Consulting Services
10/9/20

B2B Marketing: Why You Can’t Live Without It


How to Build B2B Buyers' Trust Through Exceptional CX


Your Sales Deck: The Key to a Faster Close


The Real Market Value of the Soul of Your B2B Brand


The 3 Commandments of B2B Positioning [Video]


Category Creation: The Power of Defining Your Buyer's Problem


The Power of Purpose
Branding/Positioning, Leadership
4/5/17

Has Tech Forgotten the Value of Empathy?
Strategy, Branding/Positioning
2/28/17

Why Disruption is Not the Goal


10 Category Creation Examples in SaaS
Strategy, Branding/Positioning
12/15/16

Introducing the New Digital Reasoning: “Power to Improve Your World”


Do You Have What It Takes To Be A Category Creator?
Branding/Positioning, Leadership
10/20/16
