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    AUTHOR: John Farkas

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    http://www.goldenspiralmarketing.com Golden Spiral Mon Oct 12 17:51:43 2020

    Privacy as a Brand Asset [Video]

    http://www.goldenspiralmarketing.com Golden Spiral Fri Mar 06 16:40:49 2020

    RSA 2020: The Showcase of the B2B World’s Most Frenetic Marketplace

    Strategy

    http://www.goldenspiralmarketing.com Golden Spiral Tue Sep 15 22:25:36 2020

    You Are Not The Hero: Building a Customer Centric Marketing Strategy

    Strategy

    http://www.goldenspiralmarketing.com Golden Spiral Wed Oct 02 17:00:40 2019

    How To Optimize Your Messaging & Content for the B2B Buyer Journey

    http://www.goldenspiralmarketing.com Golden Spiral Fri Sep 27 14:10:33 2019

    B2B Marketing: Why You Can’t Live Without It

    Strategy

    http://www.goldenspiralmarketing.com Golden Spiral Mon Sep 09 15:45:58 2019

    How to Build B2B Buyers' Trust Through Exceptional CX

    Strategy

    http://www.goldenspiralmarketing.com Golden Spiral Sun Aug 16 03:33:33 2020

    4 Important Steps to Crafting a Powerful B2B Point of View

    http://www.goldenspiralmarketing.com Golden Spiral Fri Aug 02 17:57:21 2019

    How to Position Your SaaS Company for a Venture Capital Firm

    http://www.goldenspiralmarketing.com Golden Spiral Thu Mar 26 02:11:37 2020

    Your Sales Deck: The Key to a Faster Close

    Sales

    http://www.goldenspiralmarketing.com Golden Spiral Wed May 29 16:32:59 2019

    The Buyer Matrix: Mapping Your B2B Tech Product Features to Market Problems

    Strategy

    http://www.goldenspiralmarketing.com Golden Spiral Tue May 12 21:32:18 2020

    The Buyer Matrix Doesn't Just Sell Features, It Solves Problems.

    Strategy

    http://www.goldenspiralmarketing.com Golden Spiral Fri Jul 31 14:58:17 2020

    The Real Market Value of the Soul of Your B2B Brand

    Strategy

    http://www.goldenspiralmarketing.com Golden Spiral Sun Jun 24 23:09:41 2018

    The 3 Commandments of B2B Positioning [Video]

    Branding/Positioning

    http://www.goldenspiralmarketing.com Golden Spiral Fri Nov 20 15:18:06 2020

    Category Creation: The Power of Defining Your Buyer's Problem

    Strategy

    http://www.goldenspiralmarketing.com Golden Spiral Wed Mar 20 19:37:46 2019

    BUYER MATRIX: Mapping Product Features to Market Problems [Infographic]

    Strategy

    http://www.goldenspiralmarketing.com Golden Spiral Mon Jul 09 18:44:54 2018

    The Power of Purpose

    http://www.goldenspiralmarketing.com Golden Spiral Thu Aug 29 23:04:30 2019

    4 Important Steps to Crafting a Powerful Point of View

    http://www.goldenspiralmarketing.com Golden Spiral Mon Jan 06 19:41:06 2020

    Has Tech Forgotten the Value of Empathy?

    http://www.goldenspiralmarketing.com Golden Spiral Mon Jul 09 18:50:54 2018

    Why Disruption is Not the Goal

    Strategy

    http://www.goldenspiralmarketing.com Golden Spiral Fri Nov 20 15:03:07 2020

    10 Category Creation Examples in SaaS

    http://www.goldenspiralmarketing.com Golden Spiral Sun Jun 24 22:06:27 2018

    Introducing the New Digital Reasoning: “Power to Improve Your World”

    News

    http://www.goldenspiralmarketing.com Golden Spiral Fri Nov 20 15:06:53 2020

    Do You Have What It Takes To Be A Category Creator?

    http://www.goldenspiralmarketing.com Golden Spiral Sun Jun 24 22:15:13 2018

    Will Your Job Survive the Fourth Industrial Revolution?

    Leadership