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    AUTHOR: John Farkas

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    http://www.goldenspiralmarketing.com Golden Spiral Mon Feb 18 16:40:21 2019

    The Buyer Matrix: Mapping Your B2B Tech Product Features to Market Problems

    Strategy

    http://www.goldenspiralmarketing.com Golden Spiral Wed Mar 20 19:48:32 2019

    The Buyer Matrix Doesn't Just Sell Features, It Solves Problems.

    Strategy

    http://www.goldenspiralmarketing.com Golden Spiral Wed Aug 15 19:03:44 2018

    The Real Market Value of the Soul of Your B2B Brand

    Strategy

    http://www.goldenspiralmarketing.com Golden Spiral Sun Jun 24 23:09:41 2018

    The 3 Commandments of B2B Positioning [Video]

    http://www.goldenspiralmarketing.com Golden Spiral Sun Jun 24 21:03:07 2018

    Category Creation: The Power of Defining Your Buyer's Problem

    Strategy

    http://www.goldenspiralmarketing.com Golden Spiral Wed Mar 20 19:37:46 2019

    Marketectures: Mapping Product Features to Market Problems [Infographic]

    Strategy

    http://www.goldenspiralmarketing.com Golden Spiral Sun Jun 24 21:33:27 2018

    You Are Not The Hero: Building a Customer-Centric Marketing Strategy

    Strategy

    http://www.goldenspiralmarketing.com Golden Spiral Mon Jul 09 18:44:54 2018

    The Power of Purpose

    http://www.goldenspiralmarketing.com Golden Spiral Mon Jul 09 18:47:04 2018

    4 Important Steps to Crafting a Powerful Point of View

    http://www.goldenspiralmarketing.com Golden Spiral Mon Jul 09 18:45:41 2018

    Has Tech Forgotten the Value of Empathy?

    http://www.goldenspiralmarketing.com Golden Spiral Mon Jul 09 18:50:54 2018

    Why Disruption is Not the Goal

    Strategy

    http://www.goldenspiralmarketing.com Golden Spiral Sun Jun 24 22:08:05 2018

    10 Category-Creating SaaS Companies

    http://www.goldenspiralmarketing.com Golden Spiral Sun Jun 24 22:06:27 2018

    Introducing the New Digital Reasoning: “Power to Improve Your World”

    News

    http://www.goldenspiralmarketing.com Golden Spiral Sun Jun 24 21:53:08 2018

    Do You Have What It Takes To Be A Category Creator?

    http://www.goldenspiralmarketing.com Golden Spiral Sun Jun 24 22:15:13 2018

    Will Your Job Survive the Fourth Industrial Revolution?

    Leadership

    http://www.goldenspiralmarketing.com Golden Spiral Wed Mar 20 19:30:25 2019

    Marketectures: Don’t Just Sell Features. Solve Problems.

    Strategy

    http://www.goldenspiralmarketing.com Golden Spiral Sun Jun 24 22:17:38 2018

    When Great Customer Service Becomes Even Better Marketing

    Strategy

    http://www.goldenspiralmarketing.com Golden Spiral Sun Jun 24 22:26:01 2018

    The Power of Focus

    Leadership

    http://www.goldenspiralmarketing.com Golden Spiral Sun Jun 24 22:45:59 2018

    Golden Spiral creates compelling new web experience for PTC/ThingWorx

    News, Website

    http://www.goldenspiralmarketing.com Golden Spiral Sun Jun 17 14:50:36 2018

    The B2B Buyer's Trust Journey [Infographic]

    Sales, Strategy

    http://www.goldenspiralmarketing.com Golden Spiral Mon Jul 09 18:47:30 2018

    6 Steps for Getting Tuned In [Book Review]

    Strategy

    http://www.goldenspiralmarketing.com Golden Spiral Sun Jun 24 22:39:40 2018

    The Missing Piece of Sales-Marketing Alignment

    http://www.goldenspiralmarketing.com Golden Spiral Sun Jun 24 22:35:39 2018

    How to Build Trust Through Exceptional CX

    Strategy