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    AUTHOR: John Farkas

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    The Buyer Matrix: Mapping Your B2B Tech Product Features to Market Problems

    Written by John Farkas

    Strategy

    The Real Market Value of the Soul of Your B2B Brand

    Written by John Farkas

    Strategy

    The 3 Commandments of B2B Positioning [Video]

    Category Creation: The Power of Defining Your Buyer's Problem

    Written by John Farkas

    Strategy

    Marketectures: Mapping Product Features to Market Problems [Infographic]

    Written by John Farkas

    Strategy

    You Are Not The Hero: Building a Customer-Centric Marketing Strategy

    Written by John Farkas

    Strategy

    The Power of Purpose

    4 Important Steps to Crafting a Powerful Point of View

    Has Tech Forgotten the Value of Empathy?

    Why Disruption is Not the Goal

    Written by John Farkas

    Strategy

    10 Category-Creating SaaS Companies

    Introducing the New Digital Reasoning: “Power to Improve Your World”

    Written by John Farkas

    News

    Do You Have What It Takes To Be A Category Creator?

    Will Your Job Survive the Fourth Industrial Revolution?

    Written by John Farkas

    Leadership

    Marketectures: Don’t Just Sell Features. Solve Problems.

    Written by John Farkas

    Strategy

    When Great Customer Service Becomes Even Better Marketing

    Written by John Farkas

    Strategy

    The Power of Focus

    Written by John Farkas

    Leadership

    Golden Spiral creates compelling new web experience for PTC/ThingWorx

    Written by John Farkas

    News, Website

    The B2B Buyer's Trust Journey [Infographic]

    Written by John Farkas

    Sales, Strategy

    6 Steps for Getting Tuned In [Book Review]

    Written by John Farkas

    Strategy

    The Missing Piece of Sales-Marketing Alignment

    How to Build Trust Through Exceptional CX

    Written by John Farkas

    Strategy

    How To Optimize Your Messaging & Content for the B2B Buyer Journey