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GS---Studio-CMO---the-Trio-i.01

The Podcast for Marketing Executives by Marketing Executives

Studio CMO is your weekly dose of marketing wisdom from the top B2B tech marketing leaders. Each week, John Farkas, CEO of Golden Spiral, interviews CMOs and others who are defining categories, growing their businesses, and unlocking the mysteries of understanding each customer.

Become a Studio CMO Insider and receive a sneak peak every week
http://www.goldenspiralmarketing.com Golden Spiral Thu Oct 22 15:26:52 2020

026 | The No. 1 Factor in B2B Influencer Marketing with Ursula Ringham & Rachel Miller | Studio CMO

Who is your brand's most powerful voice? Outside influencers have more sway than official spokespeople. SAP's Ursula Ringham and Rachel Miller discuss.

http://www.goldenspiralmarketing.com Golden Spiral Thu Oct 15 15:32:27 2020

025 | Strategies to Build an Integrated Account Based Marketing Model with Jennifer Pockell Dimas, CMO of Gigster | Studio CMO

Jennifer Pockell Dimas, CMO of Gigster, discusses account-based marketing, the distributed workforce, and how marketing and sales work best together.

http://www.goldenspiralmarketing.com Golden Spiral Thu Oct 08 16:02:42 2020

024 | Five Drivers of Customer Experience with Mary Drumond of Worthix | Studio CMO

Mary Drumond, CMO of Worthix and host of Voices of CX podcast, outlines the five drivers of CX and the difference between frequency and impact of customer comments.

http://www.goldenspiralmarketing.com Golden Spiral Thu Oct 01 17:12:27 2020

023 | How CMOs Maintain Relevancy with Mark Donnigan | Studio CMO

Marketing & Business Growth Consultant Mark Donnigan joins us on Studio CMO to talk about how marketing can (and why it should) work cross-functionally between sales and product.

http://www.goldenspiralmarketing.com Golden Spiral Thu Oct 01 14:44:08 2020

022 | Improving Live Events When You Take Them Virtual with Ursula Ringham & Rachel Miller | Studio CMO

Could the virtual substitutes for live events be even better for your business? SAP's influencer marketing experts take us backstage at Sapphire 2020.

http://www.goldenspiralmarketing.com Golden Spiral Thu Oct 01 14:54:17 2020

021 | Strategy, Clarity, and Content with Neal Conlon | Studio CMO

After his military service, Cybersecurity marketing & communications expert Neal Conlon went to work behind the scenes in the financial industry and began to see cracks, systems, and opportunities. In this episode of Studio CMO, we dive into the problems with B2B strategy, how to gain clarity, and the necessity of content.

http://www.goldenspiralmarketing.com Golden Spiral Thu Oct 01 15:13:24 2020

020 | B2B Marketing Lessons Learned Before and During the Pandemic with Dr. Jeff Cornwall | Studio CMO

The Studio CMO team hops in a time machine and goes back to before the pandemic. We interview Dr. Jeff Cornwall from Belmont University about trends.

http://www.goldenspiralmarketing.com Golden Spiral Thu Oct 01 15:19:10 2020

019 | Inside Play Bigger and Category Design with Kevin Maney and Mike Damphousse | Studio CMO

Kevin Maney literally wrote the book, Play Bigger, on how innovating companies can define and design new categories. He and Mike Damphousse talk about the challenges and benefits of category design.

http://www.goldenspiralmarketing.com Golden Spiral Thu Oct 01 15:21:35 2020

018 | Building Communities with Other Companies with Brad Feld | Studio CMO

Start-up funding guru and author Brad Feld brings 40 years of leadership to the question: What can growth stage companies learn from startups? Listen today.

http://www.goldenspiralmarketing.com Golden Spiral Fri Jul 24 05:01:58 2020

017 | The True Nature of Thought Leadership with Tony Anscombe | Studio CMO

Thought Leadership: How do you accomplish it? Why are some B2B tech companies better at it than others? Today on Studio CMO, Tony Anscombe explores how thought leadership really works.

http://www.goldenspiralmarketing.com Golden Spiral Thu Jul 09 20:40:03 2020

016 | How to Nail Storytelling in Marketing with Ken Rutsky | Studio CMO

We sat down with Ken Rutsky, President and Prinicipal Consultant of KJR Associates, Inc., to talk about the power of great storytelling, and how to balance it with the analytical and data-driven side of marketing.

http://www.goldenspiralmarketing.com Golden Spiral Tue Jul 14 15:32:47 2020

015 | What's Hidden in Your Marketing Data with Sean Byrnes | Studio CMO

Sean Byrnes, founder and CEO of Outlier.AI walks us through his career journey, the history of AI & how to best interpret your data so you market better.

http://www.goldenspiralmarketing.com Golden Spiral Wed Jul 01 20:41:21 2020

014 | Do You Have a Winning B2B Marketing Philosophy with Janet Matsuda | Studio CMO

Do you have a marketing philosophy? Does it stand up to the test of scrutiny with your investors, your C-Suite, and your team? On episode 14 of Studio CMO, Janet Matsuda, CMO of Sysdig, takes us through her philosophy and breaks down how it works.

http://www.goldenspiralmarketing.com Golden Spiral Mon Jun 22 13:49:06 2020

013 | How a B2B CMO Can Lead Toward the Horizon with Nicholas Holland | Studio CMO

Nicholas Holland, GM of Marketing Hub at HubSpot, discusses why your existing customers are the biggest catalysts for future business plus why integration between sales and marketing really breaks down.

http://www.goldenspiralmarketing.com Golden Spiral Fri Jun 12 17:04:28 2020

012 | Evolving a Market Segment with Tithe.ly's Frank Barry | Studio CMO

We sat down with Frank Barry, COO and co-founder of church technology company Tithe.ly, to talk about Tithe.ly's rapid growth and how its products are helping religious organizations during the pandemic.

http://www.goldenspiralmarketing.com Golden Spiral Thu Jun 04 18:33:20 2020

011 | Your First Six Months as a CMO with Caroline Japic | Studio CMO

What does a new CMO have to do in the first 6 months to build credibility and create lasting value? Caroline Japic, CMO of Kenna Security, discusses advice for new CMOs.

http://www.goldenspiralmarketing.com Golden Spiral Fri May 29 16:49:11 2020

010 | Turning Marketing Observations into Business Growth | Studio CMO

Mark Whitlock and Angus Nelson, co-hosts of Studio CMO, sat down to discuss their COVID-19 marketing observations and trend predictions in this week's episode.

http://www.goldenspiralmarketing.com Golden Spiral Thu May 21 19:10:56 2020

009 | Video is Your Best Marketing Funnel with Daniel Glickman | Studio CMO

Daniel Glickman, CMO of Wave.video, joins us to discuss the revolution of video marketing, including what videos should be in your arsenal and the most effective approaches.

http://www.goldenspiralmarketing.com Golden Spiral Wed May 06 22:17:55 2020

008 | Why SaaS Marketing is a Team Sport With Armen Najarian & Michael Cichon | Studio CMO

Armen Najarian and Michael Cichon of Agari join us to discuss the importance of setting up the right team for B2B tech marketing success.

http://www.goldenspiralmarketing.com Golden Spiral Wed Apr 29 21:06:13 2020

007 | Predicting Your Customer's Personality with Drew D'Agostino | Studio CMO

Drew D'Agostino, Founder and CEO of Personality AI technology Crystal, joins us to discuss the power of understanding personality differences in effective communication.

http://www.goldenspiralmarketing.com Golden Spiral Wed Apr 22 21:53:15 2020

006 | The True Value of Marketing Fundamentals with Elana Anderson | Studio CMO

Elana Anderson, CMO of leading AppSec provider Veracode, joins us at RSA 2020 to discuss the essentials of great marketing leadership and Veracode's growth since its last acquisition.

http://www.goldenspiralmarketing.com Golden Spiral Thu Apr 16 16:24:27 2020

005 | When Chaos is Your Competition with Chris Turner | Studio CMO

Golden Spiral's own expert in all things digital, Chris Turner, discusses how companies, specifically marketing leaders, can transition, think, plan, and strategize during the COVID-19 pandemic.

http://www.goldenspiralmarketing.com Golden Spiral Wed Apr 08 19:44:15 2020

004 | The Power of Sales-Marketing Alignment with Kyle Lacy | Studio CMO

Learn the mentality of a successful CMO, the power of sales/marketing alignment, high-touch marketing, and Lessonly's approach to COVID-related challenges from CMO Kyle Lacy.

http://www.goldenspiralmarketing.com Golden Spiral Thu Apr 02 21:09:32 2020

003 | Staying Human in an Age of Chaos with Rishad Tobaccowala | Studio CMO

With all this data swirling around us, have we lost the human in B2B tech? In this episode, Rishad Tobaccowala explains how to maintain strong leadership and uncover your company's soul during an age of chaos.

http://www.goldenspiralmarketing.com Golden Spiral Mon Apr 06 21:21:56 2020

002 | The Translation Layer with Cofense SVP Kevin Fliess | Studio CMO

CMOs have the shortest tenure in the C-Suite. In tech, that tenure is even shorter. How executives handle the first few months sets the tone. Kevin Fliess of Cofense explains.

http://www.goldenspiralmarketing.com Golden Spiral Mon Apr 06 21:16:54 2020

001 | Being Human with Anthony Kennada, CMO of Front | Studio CMO

It seems the world is enamored with AI. Should our marketing be? We listen back to a clip from CMO Anthony Kennada and discuss being human in marketing.

http://www.goldenspiralmarketing.com Golden Spiral Mon Apr 06 21:20:29 2020

000 | Who is the Hero? | Studio CMO

Introducing Studio CMO, the podcast full of real-life conversations about the B2B tech marketing challenges and victories in B2B tech and showcases the brightest leaders in the space.