037 | HealthTech: Remember the Fundamentals with John Farkas | Studio CMO
Golden Spiral announces a new focus, a new co-host, and reflects on a transformative year with an eye on the future and fundamentals.
036 | The Role Missing from Your Healthtech Marketing Team with Justin Steinman, CMO Definitive Healthcare | Studio CMO
Justin Steinman, CMO of Definitive Healthcare, has learned a campaign planning manager makes the difference is fulfilling the 7 categories of marketing.
035 | The Most Powerful Component of Category Creation with Mark Organ, Founder of Categorynauts | Studio CMO
Creating a category takes an unparalleled vision & an understanding of your underserved hero. Listen to Mark Organ, the original founder of Eloqua.
034 | Create a Marketing Moment of Undivided Attention with Nick Runyon, CMO of PFL | Studio CMO
B2B tech marketing strives to connect amid noise. Every marketer wants to gain the attention of prospects. Tactile Marketing Automation works. Nick Runyon, CMO of PFL, explains.
033 | Creativity and Intelligent Risk in B2B Marketing with Jason Miller | Studio CMO
What are you willing to do to accomplish your business goals? ActiveCampaign's Jason Miller takes us to school—and rock concerts—to learn how to take intelligent risks and get out of the rut.
032 | Predicting Your Customer's Needs in Real Time with Bill Odell of Aerospike | Studio CMO
It's one thing to think you know your customer. It's another thing to create a marketing message that grows and changes as your customer does. Bill Odell, CMO of Aerospike, discusses how real-time, predictive data changes the game.
031 | What 2020 Has Taught Us About Marketing and Technology | Studio CMO
Golden Spiral CEO and Chief Storyteller, John Farkas, reflects on six major lessons 2020 has taught B2B Tech companies.
030 | The True Value of Risk for Marketing Leaders | Studio CMO
Risk leads to reward, education, or failure. How do you take calculated risks to achieve the first two results but avoid failure? Jack Mardack, co-founder of Oyster, shows us his philosophy.
029 | 6 KPIs Every CMO Should Report in the C-Suite | Studio CMO
Marketing & Business Growth Consultant Mark Donnigan joins us on Studio CMO to go into detail about six metrics that, when understood, can empower a CMO at the revenue table.
028 | How Your Mission and Values Can Steer Your Marketing Through Crazy Times with Andrew Hoerner of Symphony | Studio CMO
What happens when your industry is turned on its head? In Symphony's case, they infused their mission and values into everything they do. Listen to more with EVP Andrew Hoerner.
027 | How Deeply Are You Reaching Your Audience with Leela Srinivasan of SurveyMonkey | Studio CMO
In this episode, we talk with Leela Srinivasan, CMO of SurveyMonkey. She discusses the power of surveys and how to build better ones to grow your marketing.
026 | The No. 1 Factor in B2B Influencer Marketing with Ursula Ringham & Rachel Miller | Studio CMO
Who is your brand's most powerful voice? Outside influencers have more sway than official spokespeople. SAP's Ursula Ringham and Rachel Miller discuss.
025 | Strategies to Build an Integrated Account Based Marketing Model with Jennifer Pockell Dimas, CMO of Gigster | Studio CMO
Jennifer Pockell Dimas, CMO of Gigster, discusses account-based marketing, the distributed workforce, and how marketing and sales work best together.
024 | Five Drivers of Customer Experience with Mary Drumond of Worthix | Studio CMO
Mary Drumond, CMO of Worthix and host of Voices of CX podcast, outlines the five drivers of CX and the difference between frequency and impact of customer comments.
023 | How CMOs Maintain Relevancy with Mark Donnigan | Studio CMO
Marketing & Business Growth Consultant Mark Donnigan joins us on Studio CMO to talk about how marketing can (and why it should) work cross-functionally between sales and product.
022 | Improving Live Events When You Take Them Virtual with Ursula Ringham & Rachel Miller | Studio CMO
Could the virtual substitutes for live events be even better for your business? SAP's influencer marketing experts take us backstage at Sapphire 2020.
021 | Strategy, Clarity, and Content with Neal Conlon | Studio CMO
After his military service, Cybersecurity marketing & communications expert Neal Conlon went to work behind the scenes in the financial industry and began to see cracks, systems, and opportunities. In this episode of Studio CMO, we dive into the problems with B2B strategy, how to gain clarity, and the necessity of content.
020 | B2B Marketing Lessons Learned Before and During the Pandemic with Dr. Jeff Cornwall | Studio CMO
The Studio CMO team hops in a time machine and goes back to before the pandemic. We interview Dr. Jeff Cornwall from Belmont University about trends.
019 | Inside Play Bigger and Category Design with Kevin Maney and Mike Damphousse | Studio CMO
Kevin Maney literally wrote the book, Play Bigger, on how innovating companies can define and design new categories. He and Mike Damphousse talk about the challenges and benefits of category design.
018 | Building Communities with Other Companies with Brad Feld | Studio CMO
Start-up funding guru and author Brad Feld brings 40 years of leadership to the question: What can growth stage companies learn from startups? Listen today.
017 | The True Nature of Thought Leadership with Tony Anscombe | Studio CMO
Thought Leadership: How do you accomplish it? Why are some B2B tech companies better at it than others? Today on Studio CMO, Tony Anscombe explores how thought leadership really works.
016 | How to Nail Storytelling in Marketing with Ken Rutsky | Studio CMO
We sat down with Ken Rutsky, President and Prinicipal Consultant of KJR Associates, Inc., to talk about the power of great storytelling, and how to balance it with the analytical and data-driven side of marketing.
015 | What's Hidden in Your Marketing Data with Sean Byrnes | Studio CMO
Sean Byrnes, founder and CEO of Outlier.AI walks us through his career journey, the history of AI & how to best interpret your data so you market better.
014 | Do You Have a Winning B2B Marketing Philosophy with Janet Matsuda | Studio CMO
Do you have a marketing philosophy? Does it stand up to the test of scrutiny with your investors, your C-Suite, and your team? On episode 14 of Studio CMO, Janet Matsuda, CMO of Sysdig, takes us through her philosophy and breaks down how it works.
013 | How a B2B CMO Can Lead Toward the Horizon with Nicholas Holland | Studio CMO
Nicholas Holland, GM of Marketing Hub at HubSpot, discusses why your existing customers are the biggest catalysts for future business plus why integration between sales and marketing really breaks down.
012 | Evolving a Market Segment with Tithe.ly's Frank Barry | Studio CMO
We sat down with Frank Barry, COO and co-founder of church technology company Tithe.ly, to talk about Tithe.ly's rapid growth and how its products are helping religious organizations during the pandemic.
011 | Your First Six Months as a CMO with Caroline Japic | Studio CMO
What does a new CMO have to do in the first 6 months to build credibility and create lasting value? Caroline Japic, CMO of Kenna Security, discusses advice for new CMOs.
010 | Turning Marketing Observations into Business Growth | Studio CMO
Mark Whitlock and Angus Nelson, co-hosts of Studio CMO, sat down to discuss their COVID-19 marketing observations and trend predictions in this week's episode.
009 | Video is Your Best Marketing Funnel with Daniel Glickman | Studio CMO
Daniel Glickman, CMO of Wave.video, joins us to discuss the revolution of video marketing, including what videos should be in your arsenal and the most effective approaches.
008 | Why SaaS Marketing is a Team Sport With Armen Najarian & Michael Cichon | Studio CMO
Armen Najarian and Michael Cichon of Agari join us to discuss the importance of setting up the right team for B2B tech marketing success.