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The Podcast for Marketing Executives by Marketing Executives

Studio CMO is your weekly dose of marketing wisdom from the top B2B tech marketing leaders. Each week, John Farkas, CEO of Golden Spiral, interviews CMOs and others who are defining categories, growing their businesses, and unlocking the mysteries of understanding each customer.

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http://www.goldenspiralmarketing.com Golden Spiral Thu Dec 03 18:33:41 2020

032 | Predicting Your Customer's Needs in Real Time with Bill Odell of Aerospike | Studio CMO

It's one thing to think you know your customer. It's another thing to create a marketing message that grows and changes as your customer does. Bill Odell, CMO of Aerospike, discusses how real-time, predictive data changes the game.

http://www.goldenspiralmarketing.com Golden Spiral Wed Nov 25 16:00:00 2020

031 | What 2020 Has Taught Us About Marketing and Technology | Studio CMO

Golden Spiral CEO and Chief Storyteller, John Farkas, reflects on six major lessons 2020 has taught B2B Tech companies.

http://www.goldenspiralmarketing.com Golden Spiral Mon Jun 22 13:49:06 2020

013 | How a B2B CMO Can Lead Toward the Horizon with Nicholas Holland | Studio CMO

Nicholas Holland, GM of Marketing Hub at HubSpot, discusses why your existing customers are the biggest catalysts for future business plus why integration between sales and marketing really breaks down.