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The Podcast for Marketing Executives by Marketing Executives

Studio CMO is your weekly dose of marketing wisdom from the top B2B tech marketing leaders. Each week, John Farkas, CEO of Golden Spiral, interviews CMOs and others who are defining categories, growing their businesses, and unlocking the mysteries of understanding each customer.

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http://www.goldenspiralmarketing.com Golden Spiral Fri Jul 24 05:01:58 2020

017 | The True Nature of Thought Leadership with Tony Anscombe | Studio CMO

Thought Leadership: How do you accomplish it? Why are some B2B tech companies better at it than others? Today on Studio CMO, Tony Anscombe explores how thought leadership really works.

http://www.goldenspiralmarketing.com Golden Spiral Tue Jul 14 15:32:47 2020

015 | What's Hidden in Your Marketing Data with Sean Byrnes | Studio CMO

Sean Byrnes, founder and CEO of Outlier.AI walks us through his career journey, the history of AI & how to best interpret your data so you market better.

http://www.goldenspiralmarketing.com Golden Spiral Thu Jun 04 18:33:20 2020

011 | Your First Six Months as a CMO with Caroline Japic | Studio CMO

What does a new CMO have to do in the first 6 months to build credibility and create lasting value? Caroline Japic, CMO of Kenna Security, discusses advice for new CMOs.

http://www.goldenspiralmarketing.com Golden Spiral Wed Apr 08 19:44:15 2020

004 | The Power of Sales-Marketing Alignment with Kyle Lacy | Studio CMO

Learn the mentality of a successful CMO, the power of sales/marketing alignment, high-touch marketing, and Lessonly's approach to COVID-related challenges from CMO Kyle Lacy.

http://www.goldenspiralmarketing.com Golden Spiral Thu Apr 02 21:09:32 2020

003 | Staying Human in an Age of Chaos with Rishad Tobaccowala | Studio CMO

With all this data swirling around us, have we lost the human in B2B tech? In this episode, Rishad Tobaccowala explains how to maintain strong leadership and uncover your company's soul during an age of chaos.

http://www.goldenspiralmarketing.com Golden Spiral Mon Apr 06 21:20:29 2020

000 | Who is the Hero? | Studio CMO

Introducing Studio CMO, the podcast full of real-life conversations about the B2B tech marketing challenges and victories in B2B tech and showcases the brightest leaders in the space.