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GS---Studio-CMO---the-Trio-i.01

The Podcast for Marketing Executives by Marketing Executives

Studio CMO is your weekly dose of marketing wisdom from the top B2B tech marketing leaders. Each week, John Farkas, CEO of Golden Spiral, interviews CMOs and others who are defining categories, growing their businesses, and unlocking the mysteries of understanding each customer.

Become a Studio CMO Insider and receive a sneak peak every week
http://www.goldenspiralmarketing.com Golden Spiral Wed Nov 25 16:00:00 2020

031 | What 2020 Has Taught Us About Marketing and Technology | Studio CMO

Golden Spiral CEO and Chief Storyteller, John Farkas, reflects on six major lessons 2020 has taught B2B Tech companies.

http://www.goldenspiralmarketing.com Golden Spiral Wed Nov 25 01:29:10 2020

029 | 6 KPIs Every CMO Should Report in the C-Suite | Studio CMO

Marketing & Business Growth Consultant Mark Donnigan joins us on Studio CMO to go into detail about six metrics that, when understood, can empower a CMO at the revenue table.

http://www.goldenspiralmarketing.com Golden Spiral Thu Oct 15 15:32:27 2020

025 | Strategies to Build an Integrated Account Based Marketing Model with Jennifer Pockell Dimas, CMO of Gigster | Studio CMO

Jennifer Pockell Dimas, CMO of Gigster, discusses account-based marketing, the distributed workforce, and how marketing and sales work best together.

http://www.goldenspiralmarketing.com Golden Spiral Thu Oct 08 16:02:42 2020

024 | Five Drivers of Customer Experience with Mary Drumond of Worthix | Studio CMO

Mary Drumond, CMO of Worthix and host of Voices of CX podcast, outlines the five drivers of CX and the difference between frequency and impact of customer comments.