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GS---Studio-CMO---the-Trio-i.01

The Podcast for Marketing Executives by Marketing Executives

Studio CMO is your weekly dose of marketing wisdom from the top B2B tech marketing leaders. Each week, John Farkas, CEO of Golden Spiral, interviews CMOs and others who are defining categories, growing their businesses, and unlocking the mysteries of understanding each customer.

Become a Studio CMO Insider and receive a sneak peak every week
http://www.goldenspiralmarketing.com Golden Spiral Fri Oct 30 20:19:06 2020

027 | How Deeply Are You Reaching Your Audience with Leela Srinivasan of SurveyMonkey | Studio CMO

In this episode, we talk with Leela Srinivasan, CMO of SurveyMonkey. She discusses the power of surveys and how to build better ones to grow your marketing.

http://www.goldenspiralmarketing.com Golden Spiral Thu Oct 22 15:26:52 2020

026 | The No. 1 Factor in B2B Influencer Marketing with Ursula Ringham & Rachel Miller | Studio CMO

Who is your brand's most powerful voice? Outside influencers have more sway than official spokespeople. SAP's Ursula Ringham and Rachel Miller discuss.

http://www.goldenspiralmarketing.com Golden Spiral Thu Oct 01 14:54:17 2020

021 | Strategy, Clarity, and Content with Neal Conlon | Studio CMO

After his military service, Cybersecurity marketing & communications expert Neal Conlon went to work behind the scenes in the financial industry and began to see cracks, systems, and opportunities. In this episode of Studio CMO, we dive into the problems with B2B strategy, how to gain clarity, and the necessity of content.

http://www.goldenspiralmarketing.com Golden Spiral Tue Jul 14 15:32:47 2020

015 | What's Hidden in Your Marketing Data with Sean Byrnes | Studio CMO

Sean Byrnes, founder and CEO of Outlier.AI walks us through his career journey, the history of AI & how to best interpret your data so you market better.

http://www.goldenspiralmarketing.com Golden Spiral Wed Jul 01 20:41:21 2020

014 | Do You Have a Winning B2B Marketing Philosophy with Janet Matsuda | Studio CMO

Do you have a marketing philosophy? Does it stand up to the test of scrutiny with your investors, your C-Suite, and your team? On episode 14 of Studio CMO, Janet Matsuda, CMO of Sysdig, takes us through her philosophy and breaks down how it works.

http://www.goldenspiralmarketing.com Golden Spiral Fri May 29 16:49:11 2020

010 | Turning Marketing Observations into Business Growth | Studio CMO

Mark Whitlock and Angus Nelson, co-hosts of Studio CMO, sat down to discuss their COVID-19 marketing observations and trend predictions in this week's episode.

http://www.goldenspiralmarketing.com Golden Spiral Thu May 21 19:10:56 2020

009 | Video is Your Best Marketing Funnel with Daniel Glickman | Studio CMO

Daniel Glickman, CMO of Wave.video, joins us to discuss the revolution of video marketing, including what videos should be in your arsenal and the most effective approaches.

http://www.goldenspiralmarketing.com Golden Spiral Wed Apr 29 21:06:13 2020

007 | Predicting Your Customer's Personality with Drew D'Agostino | Studio CMO

Drew D'Agostino, Founder and CEO of Personality AI technology Crystal, joins us to discuss the power of understanding personality differences in effective communication.