We sat down with Ken Rutsky, President and Prinicipal Consultant of KJR Associates, Inc., to talk about the power of great storytelling, and how to balance it with the analytical and data-driven side of marketing.
Do you have a marketing philosophy? Does it stand up to the test of scrutiny with your investors, your C-Suite, and your team? On episode 14 of Studio CMO, Janet Matsuda, CMO of Sysdig, takes us through her philosophy and breaks down how it works.
Nicholas Holland, GM of Marketing Hub at HubSpot, discusses why your existing customers are the biggest catalysts for future business plus why integration between sales and marketing really breaks down.
We sat down with Frank Barry, COO and co-founder of church technology company Tithe.ly, to talk about Tithe.ly's rapid growth and how its products are helping religious organizations during the pandemic.
Mark Whitlock and Angus Nelson, co-hosts of Studio CMO, sat down to discuss their COVID-19 marketing observations and trend predictions in this week's episode.
Armen Najarian and Michael Cichon of Agari join us to discuss the importance of setting up the right team for B2B tech marketing success.
Elana Anderson, CMO of leading AppSec provider Veracode, joins us at RSA 2020 to discuss the essentials of great marketing leadership and Veracode's growth since its last acquisition.
Learn the mentality of a successful CMO, the power of sales/marketing alignment, high-touch marketing, and Lessonly's approach to COVID-related challenges from CMO Kyle Lacy.
With all this data swirling around us, have we lost the human in B2B tech? In this episode, Rishad Tobaccowala explains how to maintain strong leadership and uncover your company's soul during an age of chaos.