022 | Improving Live Events When You Take Them Virtual with Ursula Ringham & Rachel Miller | Studio CMO
Could the virtual substitutes for live events be even better for your business? SAP's influencer marketing experts take us backstage at Sapphire 2020.
Kevin Maney literally wrote the book, Play Bigger, on how innovating companies can define and design new categories. He and Mike Damphousse talk about the challenges and benefits of category design.
Start-up funding guru and author Brad Feld brings 40 years of leadership to the question: What can growth stage companies learn from startups? Listen today.
Do you have a marketing philosophy? Does it stand up to the test of scrutiny with your investors, your C-Suite, and your team? On episode 14 of Studio CMO, Janet Matsuda, CMO of Sysdig, takes us through her philosophy and breaks down how it works.
CMOs have the shortest tenure in the C-Suite. In tech, that tenure is even shorter. How executives handle the first few months sets the tone. Kevin Fliess of Cofense explains.
It seems the world is enamored with AI. Should our marketing be? We listen back to a clip from CMO Anthony Kennada and discuss being human in marketing.