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The Podcast for Marketing Executives by Marketing Executives

Studio CMO is your weekly dose of marketing wisdom from the top B2B tech marketing leaders. Each week, John Farkas, CEO of Golden Spiral, interviews CMOs and others who are defining categories, growing their businesses, and unlocking the mysteries of understanding each customer.

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http://www.goldenspiralmarketing.com Golden Spiral Thu Oct 22 15:26:52 2020

026 | The No. 1 Factor in B2B Influencer Marketing with Ursula Ringham & Rachel Miller | Studio CMO

Who is your brand's most powerful voice? Outside influencers have more sway than official spokespeople. SAP's Ursula Ringham and Rachel Miller discuss.

http://www.goldenspiralmarketing.com Golden Spiral Thu Oct 01 17:12:27 2020

023 | How CMOs Maintain Relevancy with Mark Donnigan | Studio CMO

Marketing & Business Growth Consultant Mark Donnigan joins us on Studio CMO to talk about how marketing can (and why it should) work cross-functionally between sales and product.

http://www.goldenspiralmarketing.com Golden Spiral Thu Oct 01 14:44:08 2020

022 | Improving Live Events When You Take Them Virtual with Ursula Ringham & Rachel Miller | Studio CMO

Could the virtual substitutes for live events be even better for your business? SAP's influencer marketing experts take us backstage at Sapphire 2020.

http://www.goldenspiralmarketing.com Golden Spiral Thu Oct 01 14:54:17 2020

021 | Strategy, Clarity, and Content with Neal Conlon | Studio CMO

After his military service, Cybersecurity marketing & communications expert Neal Conlon went to work behind the scenes in the financial industry and began to see cracks, systems, and opportunities. In this episode of Studio CMO, we dive into the problems with B2B strategy, how to gain clarity, and the necessity of content.

http://www.goldenspiralmarketing.com Golden Spiral Thu Oct 01 15:13:24 2020

020 | B2B Marketing Lessons Learned Before and During the Pandemic with Dr. Jeff Cornwall | Studio CMO

The Studio CMO team hops in a time machine and goes back to before the pandemic. We interview Dr. Jeff Cornwall from Belmont University about trends.

http://www.goldenspiralmarketing.com Golden Spiral Thu Oct 01 15:19:10 2020

019 | Inside Play Bigger and Category Design with Kevin Maney and Mike Damphousse | Studio CMO

Kevin Maney literally wrote the book, Play Bigger, on how innovating companies can define and design new categories. He and Mike Damphousse talk about the challenges and benefits of category design.

http://www.goldenspiralmarketing.com Golden Spiral Thu Oct 01 15:21:35 2020

018 | Building Communities with Other Companies with Brad Feld | Studio CMO

Start-up funding guru and author Brad Feld brings 40 years of leadership to the question: What can growth stage companies learn from startups? Listen today.

http://www.goldenspiralmarketing.com Golden Spiral Thu Jul 09 20:40:03 2020

016 | How to Nail Storytelling in Marketing with Ken Rutsky | Studio CMO

We sat down with Ken Rutsky, President and Prinicipal Consultant of KJR Associates, Inc., to talk about the power of great storytelling, and how to balance it with the analytical and data-driven side of marketing.

http://www.goldenspiralmarketing.com Golden Spiral Fri Jun 12 17:04:28 2020

012 | Evolving a Market Segment with Tithe.ly's Frank Barry | Studio CMO

We sat down with Frank Barry, COO and co-founder of church technology company Tithe.ly, to talk about Tithe.ly's rapid growth and how its products are helping religious organizations during the pandemic.

http://www.goldenspiralmarketing.com Golden Spiral Thu Jun 04 18:33:20 2020

011 | Your First Six Months as a CMO with Caroline Japic | Studio CMO

What does a new CMO have to do in the first 6 months to build credibility and create lasting value? Caroline Japic, CMO of Kenna Security, discusses advice for new CMOs.

http://www.goldenspiralmarketing.com Golden Spiral Fri May 29 16:49:11 2020

010 | Turning Marketing Observations into Business Growth | Studio CMO

Mark Whitlock and Angus Nelson, co-hosts of Studio CMO, sat down to discuss their COVID-19 marketing observations and trend predictions in this week's episode.

http://www.goldenspiralmarketing.com Golden Spiral Thu May 21 19:10:56 2020

009 | Video is Your Best Marketing Funnel with Daniel Glickman | Studio CMO

Daniel Glickman, CMO of Wave.video, joins us to discuss the revolution of video marketing, including what videos should be in your arsenal and the most effective approaches.

http://www.goldenspiralmarketing.com Golden Spiral Wed May 06 22:17:55 2020

008 | Why SaaS Marketing is a Team Sport With Armen Najarian & Michael Cichon | Studio CMO

Armen Najarian and Michael Cichon of Agari join us to discuss the importance of setting up the right team for B2B tech marketing success.

http://www.goldenspiralmarketing.com Golden Spiral Wed Apr 22 21:53:15 2020

006 | The True Value of Marketing Fundamentals with Elana Anderson | Studio CMO

Elana Anderson, CMO of leading AppSec provider Veracode, joins us at RSA 2020 to discuss the essentials of great marketing leadership and Veracode's growth since its last acquisition.

http://www.goldenspiralmarketing.com Golden Spiral Thu Apr 16 16:24:27 2020

005 | When Chaos is Your Competition with Chris Turner | Studio CMO

Golden Spiral's own expert in all things digital, Chris Turner, discusses how companies, specifically marketing leaders, can transition, think, plan, and strategize during the COVID-19 pandemic.

http://www.goldenspiralmarketing.com Golden Spiral Mon Apr 06 21:21:56 2020

002 | The Translation Layer with Cofense SVP Kevin Fliess | Studio CMO

CMOs have the shortest tenure in the C-Suite. In tech, that tenure is even shorter. How executives handle the first few months sets the tone. Kevin Fliess of Cofense explains.