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The Podcast for Marketing Executives by Marketing Executives

Studio CMO is your weekly dose of marketing wisdom from the top B2B tech marketing leaders. Each week, John Farkas, CEO of Golden Spiral, interviews CMOs and others who are defining categories, growing their businesses, and unlocking the mysteries of understanding each customer.

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http://www.goldenspiralmarketing.com Golden Spiral Thu Dec 03 18:33:41 2020

032 | Predicting Your Customer's Needs in Real Time with Bill Odell of Aerospike | Studio CMO

It's one thing to think you know your customer. It's another thing to create a marketing message that grows and changes as your customer does. Bill Odell, CMO of Aerospike, discusses how real-time, predictive data changes the game.

http://www.goldenspiralmarketing.com Golden Spiral Thu Oct 08 16:02:42 2020

024 | Five Drivers of Customer Experience with Mary Drumond of Worthix | Studio CMO

Mary Drumond, CMO of Worthix and host of Voices of CX podcast, outlines the five drivers of CX and the difference between frequency and impact of customer comments.