Strongest AI, the parent company of Throwdowns.com, a platform for fitness gym operators to manage competitions, has mobilized Golden Spiral, a B2B-focused integrated marketing agency, to provide communications strategy, positioning, and a go-to-market campaign.
“Throwdowns gives competition organizers a comprehensive digital platform for creating and managing amazing competition experiences,” says Matthew Russell, founder of Strongest AI. “We are really excited by what we have put together, and so are the gyms that are using it. With the help of Golden Spiral, it’s time to show the market that Throwdowns is the leading fitness competition experience platform.”
Golden Spiral will create and execute a launch strategy to enhance Throwdowns’ online presence, and engage audiences through content creation, digital marketing, and earned or paid media campaigns. Financial terms of the engagement were not disclosed.
With the help of Golden Spiral, it’s time to show the market that Throwdowns is the leading fitness competition experience platform.
“Matthew and his team are a power-packed combination of really smart technologists and strong competitors,” says John Farkas, founder and chief executive officer of Golden Spiral. “The fitness industry is growing, and fitness competitions are growing even faster. We’re delighted to help Matthew and his team connect with their market and make every fitness competition a Throwdowns competition."
Memberships at traditional gyms grew 5% between 2012-2015, while memberships to boutique studios, such as CrossFit®, grew by 70% over the same time period, according to data from the International Health, Racquet and Sportsclub Association, and reported on in Fitt Insider. Many of these studios host fitness competitions, but often lack the infrastructure to manage them. The Throwdowns platform provides a registration, scoring, leaderboard, communication, and merchandise sales platform for organizations across the globe.
Many of these studios host fitness competitions, but often lack the infrastructure to manage them.
About Golden Spiral
Golden Spiral is a specialized, integrated marketing agency that exists to help clients realize their brand identity, position in the market, growth objectives and leadership of the market. The company, founded in 2012, focuses exclusively on B2B companies with technology-driven solutions. Golden Spiral core services include strategy and branding, design, content marketing, web and SEO, and public relations. It delivers these services to fintech, AI, health tech and cybersecurity clients across the country.